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Visioning
 
(See also Policy Deployment)

The purpose of visioning is to provide a tangible picture of what the organization should look like in the long-term.

A Mission Statement on its own is abstract, while visioning may be used to develop word pictures and hence visualise how the future should look. Visioning should inspire dis-satisfaction with the current reality and hence generate the energy for change.

Visioning is used during the initial stage of strategic planning or policy deployment.